Every company selling a product or a service, (online or not) has ever received a demand from customers or users asking for help. In this context, the support and training manager has to answer to each demand, linked to different problematics whether it is by phone or by email. How to optimize your customer support thanks to video?
We are delighted to present Manon, our new UX designer. She has joined Libcast a few weeks ago.
Hello! I am Manon and I began the experience within Libcast at the beginning of the month.
My tasks? Managing the coordination between conception, achievement methodology, sociology and marketing strategy in new projects.
For what? To offer you the best user experience possible while going through our interfaces.
The use of video in a B2B communication strategy is without no doubt a success. According to the Content Marketing Institute, 60% of the marketers use video as a resource in their strategy in 2016. But the real trend nowadays is the Live Streaming.
Kipp Bodnar is the Chief Marketing Officer at HubSpot , inbound marketing and CRM platform.
We had the opportunity to talk with him about the importance of video in an inbound marketing strategy nowadays.
Discover the retranscription of this interview below.
How to use video in your internal communication?
In a previous article, I explained how video can meet different objectives in internal communication. This tool enables to train employees, build a corporate identity, increase team spirit... but it is also a good tool for corporate news.
But which type of video is appropriate according to your objective? This article presents different types of videos adapted to internal communication.
Jan Kuijken, Content Manager at 87 seconds, is our guest this week to talk about the importance of video in event management.
The Live Streaming enables to reduce travel and logistic expenses but can also enable you to reach a greater audience, which can follow the event all around the world.
Contrary to common preconceptions, live streaming isn't just useful on the D-Day but also afterwards. How to make profit from this recording after the event?
With the new “Live Streaming”solution, we introduce today a brand-new live streaming service included to the platform!
Internal communication answers to different objectives among which to motivate teams, to gather the employees together or to communicate. Beyond the common prints and events, organizations use more and more digital tools to communicate internally. Intranet or company social network have been implemented in various companies but, online video is still controversial in numerous boards of directors.
As a marketer, your objective is to stop or reduce prints in favor of a quality digital communication and you have realized the importance of video to that purpose.
But how to convince your boss to allocate a "video budget" for your internal communication?
Summer is a calm season for businesses. You only receive a few phone calls, the open space is empty, and you can look into projects that you have put aside during the whole year.
So... it is the perfect moment to dive into the planification and realization of videos!