Every company selling a product or a service, (online or not) has ever received a demand from customers or users asking for help. In this context, the support and training manager has to answer to each demand, linked to different problematics whether it is by phone or by email. How to optimize your customer support thanks to video?
The use of video in a B2B communication strategy is without no doubt a success. According to the Content Marketing Institute, 60% of the marketers use video as a resource in their strategy in 2016. But the real trend nowadays is the Live Streaming.
Kipp Bodnar is the Chief Marketing Officer at HubSpot , inbound marketing and CRM platform.
We had the opportunity to talk with him about the importance of video in an inbound marketing strategy nowadays.
Discover the retranscription of this interview below.
How to use video in your internal communication?
In a previous article, I explained how video can meet different objectives in internal communication. This tool enables to train employees, build a corporate identity, increase team spirit... but it is also a good tool for corporate news.
But which type of video is appropriate according to your objective? This article presents different types of videos adapted to internal communication.
The Live Streaming enables to reduce travel and logistic expenses but can also enable you to reach a greater audience, which can follow the event all around the world.
Contrary to common preconceptions, live streaming isn't just useful on the D-Day but also afterwards. How to make profit from this recording after the event?
Internal communication answers to different objectives among which to motivate teams, to gather the employees together or to communicate. Beyond the common prints and events, organizations use more and more digital tools to communicate internally. Intranet or company social network have been implemented in various companies but, online video is still controversial in numerous boards of directors.
As a marketer, your objective is to stop or reduce prints in favor of a quality digital communication and you have realized the importance of video to that purpose.
But how to convince your boss to allocate a "video budget" for your internal communication?
Summer is a calm season for businesses. You only receive a few phone calls, the open space is empty, and you can look into projects that you have put aside during the whole year.
So... it is the perfect moment to dive into the planification and realization of videos!
"Why hosting my videos on a paid video platform while different free platforms such as YouTube exist?"
I am sure you have ever asked this question. This article will help you to choose the most suitable video platform according to your project.
A few months ago, we have decided to improve our knowledge base and training resources. Our video platform proposes a lot of different features and we have asked ourselves: how to make sure our users find answers to their questions easily? The starting guide is a good idea, but information is hardly findable amongst others.
In a society where video is more and more present and where its efficiency is indiscutable (we remember 80% of what we see and hear at the same time), we have decided to produce short training videos in-house. But realizing them on your own is a hard work, and we have faced some issues we have not thought about before.
Do you want to create your professional videos in-house? In this article, you can find our own tips with illustrated examples.
A marketing and sales strategy is composed of different parts including the prospecting, the conversion and the development of the customer loyalty. At each step, you can use different means to reach your objectives : events (exhibitions, customer meetings etc.), communication medium (flyers, guides, website...) but also videos via a WebTV for example.
It is proved that posting weekly videos is a good strategy for the professional videasts (such as the famous YouTubers) but what advantages companies can have when publishing regularly videos on their portal?