The use of video in a B2B communication strategy is without no doubt a success. According to the Content Marketing Institute, 60% of the marketers use video as a resource in their strategy in 2016. But the real trend nowadays is the Live Streaming.
How to use video in your internal communication?
In a previous article, I explained how video can meet different objectives in internal communication. This tool enables to train employees, build a corporate identity, increase team spirit... but it is also a good tool for corporate news.
But which type of video is appropriate according to your objective? This article presents different types of videos adapted to internal communication.
Internal communication answers to different objectives among which to motivate teams, to gather the employees together or to communicate. Beyond the common prints and events, organizations use more and more digital tools to communicate internally. Intranet or company social network have been implemented in various companies but, online video is still controversial in numerous boards of directors.
As a marketer, your objective is to stop or reduce prints in favor of a quality digital communication and you have realized the importance of video to that purpose.
But how to convince your boss to allocate a "video budget" for your internal communication?