The use of video in a B2B communication strategy is without no doubt a success. According to the Content Marketing Institute, 60% of the marketers use video as a resource in their strategy in 2016. But the real trend nowadays is the Live Streaming.
The Live Streaming enables to reduce travel and logistic expenses but can also enable you to reach a greater audience, which can follow the event all around the world.
Contrary to common preconceptions, live streaming isn't just useful on the D-Day but also afterwards. How to make profit from this recording after the event?
With the new “Live Streaming”solution, we introduce today a brand-new live streaming service included to the platform!
We receive more and more questions about how to create a live stream. A lot of them are about the equipment required and the technical specs.
Here are the different steps to succeed in live streaming:
Talking about live streaming is trendy: Facebook Live, Periscope, Meerkat or YouTube... You may have heard about them in the media. The main actors of the sector are social networks however, they mainly target youngsters.
As a company/organisation, how to benefit from live streaming?
For a few years now, business digitalization disrupts all the industries, including the medical industry.
Medical professionals and digital experts meet every year during various conferences to discuss new trends and best practices.
Among the recurrent subjects, the development of the Internet of Things and the mobile apps (called the Quantified Self), the new robots used to look after patient but also the importance of online video.