Every company selling a product or a service, (online or not) has ever received a demand from customers or users asking for help. In this context, the support and training manager has to answer to each demand, linked to different problematics whether it is by phone or by email. How to optimize your customer support thanks to video?
Kipp Bodnar is the Chief Marketing Officer at HubSpot , inbound marketing and CRM platform.
We had the opportunity to talk with him about the importance of video in an inbound marketing strategy nowadays.
Discover the retranscription of this interview below.
Jan Kuijken, Content Manager at 87 seconds, is our guest this week to talk about the importance of video in event management.
Summer is a calm season for businesses. You only receive a few phone calls, the open space is empty, and you can look into projects that you have put aside during the whole year.
So... it is the perfect moment to dive into the planification and realization of videos!
A marketing and sales strategy is composed of different parts including the prospecting, the conversion and the development of the customer loyalty. At each step, you can use different means to reach your objectives : events (exhibitions, customer meetings etc.), communication medium (flyers, guides, website...) but also videos via a WebTV for example.
It is proved that posting weekly videos is a good strategy for the professional videasts (such as the famous YouTubers) but what advantages companies can have when publishing regularly videos on their portal?
Talking about live streaming is trendy: Facebook Live, Periscope, Meerkat or YouTube... You may have heard about them in the media. The main actors of the sector are social networks however, they mainly target youngsters.
As a company/organisation, how to benefit from live streaming?
To communicate about the company updates, motivate the team, deliver codes and a culture... are different objectives of the internal communication.
To do so, different methods can be used: you can write on print supports (posters, corporate magazine etc.) or digitally (newsletter, intranet, extranet etc.). It can also be passed orally during events (conferences, meetings...) or through audiovisual content.
When elaborating your video strategy, you have to ask yourself "For what purpose are we producing videos?" .
Would you like to promote your company? Sell a product/service? Train your audience?
You you want to showcase your expertise, I recommend you to focus on this last objective.
Since then, you can create different type of videos to meet your audience's needs. Discover what are they in this article!
2015 was a year full of novelties and new online video trends.
What is at stake for 2016?
When I publish a video, I want it to be watched, and more especially by the right persons.
To reach my target, it exists different tactics: I already tried to share it on the social networks. It has been viewed by my friends, and by their acquaintances. But my video was viewed by a small audience and I could have optimized it easily.
Except if you have a great visibility on Internet, your video will more likely not go viral on social networks.
Your audience, wide or restricted, should be able to find your video.
As on webpages, you have to work on its visibility and especially on its Search Engine Optimization. For your videos, it is called the Video Search Engine Optimization (VSEO).
We have produced an eBook about "The 6 secrets of the VSEO". I encourage you to download it and discover tips to succeed in VSEO.
In this article, I'll present the most important part of VSEO: the title optimisation.