Tips to create professional videos in-house

Tips to create professional videos in-house

Angelique Aizpitarte No comment May 19, 2016 12:30:00 PM Video production Lire en français

A few months ago, we have decided to improve our knowledge base and training resources. Our video platform proposes a lot of different features and we have asked ourselves: how to make sure our users find answers to their questions easily? The starting guide is a good idea, but information is hardly findable amongst others. 
In a society where video is more and more present and where its efficiency is indiscutable (we remember 80% of what we see and hear at the same time), we have decided to produce short training videos in-house. But realizing them on your own is a hard work, and we have faced some issues we have not thought about before.   

Do you want to create your professional videos in-house? In this article, you can find our own tips with illustrated examples.    

Secrets of an explainer video - Part 2 : the production and publication.

Secrets of an explainer video - Part 2 : the production and publication.

Kjeld van Kippersluis No comment Apr 5, 2016 10:00:00 AM Video production Lire en français

Kjeld van Kippersluis is managing creative and founder of Creanimate. In this two-part article, he talks about the process of creating an engaging animated explainer video. The first part focuses on elaborating an engaging script and design a storyboard. In this second article, Kjeld gives good practices to produce the video and publish it on the right platform. 
Secrets of an explainer video - Part 1: a solid script and storyboard.

Secrets of an explainer video - Part 1: a solid script and storyboard.

Kjeld van Kippersluis 1 Comment Mar 31, 2016 2:30:00 PM Video production lire en français

Kjeld van Kippersluis is managing creative and founder of Creanimate. After studying Marketing and Communication and having several jobs in this field, he wanted to do more creative stuff and making his ideas and dreams reality. Next to running Creanimate, he eagerly wants to explore new concepts and make them happen.

He will talk about the process of creating an engaging animated explainer video. This article will be split in two major parts : first, the script and a storyboard and second, the production and publication.

Your audience will not buy if they don't understand your product/service. To help them, you need to make sure you give them the tool to get the value of your product/service.  

3 uses of online video in the healthcare industry

3 uses of online video in the healthcare industry

Angelique Aizpitarte No comment Mar 14, 2016 10:00:00 AM Video production, Live streaming lire en français

For a few years now, business digitalization disrupts all the industries, including the medical industry.   
Medical professionals and digital experts meet every year during various conferences to discuss new trends and best practices. 
Among the recurrent subjects, the development of the Internet of Things and the mobile apps (called the Quantified Self), the new robots used to look after patient but also the importance of online video

How to monetize my videos with ads?

How to monetize my videos with ads?

Angelique Aizpitarte No comment Feb 11, 2016 11:30:00 AM Video production Lire en français

You have invested time and money to create your content, and as any marketing action, your objective is to generate profits and optimize your ROI.

To do so, you have different options: 

  1. You can add a "Call-to-Action" at the end of your video to redirect the viewer to your website, a landing page etc. <<Learn more  
  2. You can sell or rent your videos thanks to VOD (Video on Demand), adding a paywall appearing after an extract of your video. <<Learn more  
  3. Or you can monetize your video thanks to advertising.  

This article focuses on the last option, the video monetization. How to generate revenue thanks to ads? What are the main technical specifities to know? 

How to realize a corporate video in-house?

How to realize a corporate video in-house?

Angelique Aizpitarte No comment Jan 8, 2016 9:56:01 AM Video production Lire en français

In November, we asked ourselves how to present our best wishes to our customers?
For an online video platform, to realize a corporate video was obvious.
Even if none of us has technical skills in audiovisual production, we set ourselves a challenge and realized one with the entire team. 

5 techniques to produce professional and creative videos.

5 techniques to produce professional and creative videos.

Angelique Aizpitarte No comment Dec 10, 2015 4:38:00 PM Video production Lire en français

We have already talked about different types of videos that you could produce on this blog: testimonial videos, the use of video in webinars... We also have presented the videos to produce depending on your objective (to sell, to communicate or to educate your audience) in the 4th point of our free eBook "9 steps to implement video in your B2B marketing strategy". 

How to produce the perfect holiday video?

How to produce the perfect holiday video?

Angelique Aizpitarte No comment Nov 9, 2015 11:30:53 AM Video production Lire en français

The end of the year is coming, and the annual question is brought to the fore:  "What are we going to do to wish our customers and employees happy holidays?"  

Then, marketers have the choice to : 

  • Send written wishes (digital or printed).
  • Produce a video.

As you may wonder, I recommand you to create a video. 

How to optimize the video production process?

How to optimize the video production process?

Angelique Aizpitarte No comment Oct 22, 2015 3:20:00 PM Video production Lire en français

Four steps are required to create a video : the preparation, the filming, the post-production and the publication.  

The preparation and post-production are the longest steps. Not only for the video editing itself but also for the exchanges between the audiovisual team and the editorial team before the approval of the final version. 

However, with experience, you can discover technics to gain time at these steps. 

7 tips to create your testimonial videos

7 tips to create your testimonial videos

Angelique Aizpitarte No comment Oct 16, 2015 2:39:00 PM Video production Lire en français

According to a People Claim study, testimonial videos increase customer conversion by 74%. However, they are the most difficult videos to create.

As an audiovisual professionnal, you are constantly looking for the best practices to realize your videos.

These advice are simple, but too often neglected. Use this article as a checklist for your future realisations!